The producers of Rocklahoma announced today that they will be teaming with the world’s largest producer of music festivals, AEG Live, to revamp the rock festival in 2010. The management team that created the critically-acclaimed rock festival in Northeast Oklahoma in 2007 has brought on board one of the most respected festival producers and promoters to serve as executive consultants of the festival in a multi-year deal.
“In keeping with the vision that we set out to realize three years ago, we have learned that we need the strength of a major player in the live entertainment business behind us if we want to continue to grow ROCKLAHOMA,” said Mark Nuessle, President and Co-owner of the festival.
Nuessle added, “AEG Live brings an incredible amount of expertise and credibility to the table, and that is exactly what we must have to continue the process of making this festival one of the premier destination rock festivals in the U.S.”
As part of the multi-faceted deal, AEG Live will focus specialized attention on reworking and further developing ROCKLAHOMA in several key areas including talent booking, marketing, sponsorship, ticketing and festival operations. The entertainment company will work hand-in-hand with the current ROCKLAHOMA management team to grow and expand the festival to new levels of attendance and acclaim in the coming years.
“We’re really excited to be working closely with the entire ROCKLAHOMA team to create an even more incredible festival for the rock fans in Oklahoma and surrounding areas. Mark and his partners have built something very special with this festival that more people need to see and experience,” commented Joe Litvag, Senior Vice President of AEG Live.
The first major changes come with this announcement that ROCKLAHOMA will be a three-day festival in 2010, and it is moving from its past mid-summer dates to May 28-30, 2010, Memorial Day Weekend.
“One of the first things that we discussed with our team and AEG Live was the idea of eliminating a fourth festival day in an attempt to create more depth-of-talent on each of the remaining three days. We want to expand the reach of our audience to a greater distance by giving the fans who will attend from other parts of the country an extra day to return home on the long Holiday weekend,” commented Nuessle.
Litvag added, “Additionally, we felt that by moving ROCKLAHOMA into May, the festival could capitalize on more suitable weather for the fans as well as deeper artist availability by not directly competing with the U.S. summer touring season and European festival season.”
In keeping with the ROCKLAHOMA tradition, next year’s festival will include booking the most formidable classic rock bands in the world. But in addition, festival producers and AEG Live will create a much more diverse roster of rock artists that will include a large confluence of new active artists, as well as the classic rock artists that ROCKLAHOMA is known for.
Announcements of the 2010 ROCKLAHOMA line-up, on sale information, new VIP packages and additional festival upgrades and improvements will come later this winter.
For additional information, and to see highlights from 2009 – please visit www.rocklahoma.com.
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I have been to rocklahoma since the first year and I must say the first year was the best!I have been coming back every since in hopes that the line up will be as rockin as the first!!!Absolutely still a 80′s rockin awesome time!In very high hope of some of the bands like MOTELY CRUE,cinderella’and a return appearance of poision!!!Please don’t let adding more recent bands to the line up push out true 80′s.That will SUCK!!! Thanks for the great times since 2007.This has been my new vacation spot for the year!!
WHERE”S THE LINE-UP? We’ve been every year, and since ya’ll moved the date I don’t know if I’ll be able to come! Since after all you scheduled it for every high school in America’s graduation! WTH, This is my Hair Nation Vacation, I look forward to it all year! You need to make it like the 1st year with bigger 80′s bands, and even in May you need to do something about the sidestage tents, there is NO air in them or room, put the side stages back on the grass for the bigger names and keep the local bands in the tents, You have to miss the mainstage bands just to get a spot where you can see the bands like Faster Pussy cat and La.Guns 2 of the best bands on the schedule, (why they where in the tents I’ll never understand) that sucked, and was like 300 degrees! I have an awesome time at Rocklahoma every year, don’t make it an Emo scene! I go to get away from my teenagers…so I can act like one!\m/ Rock on!
YES…WHERE IS THE LINE UP FOR 2010…DON’T KEEP US WAITING!!!!!!!
I WANNA KNOW NOW!!!! 2/10/10…
HAIR BANDS FOREVER…ROCK ON!!!
P.S
YES, LETS NOT PUSH OUR HAIR BAND OFF AND AWAY WITH THE NEW STUFF..I MEAN REALLY, WE GO TO SEE THE 80′S STUFF RIGHT?!. GOD KNOWS WE GET ENOUGH OF THE CRYBABY EMO CRAP FROM OUR TEENAGERS….I WANNA ROCK!!!
My wife and I have been every year, this will be our 4th and we had hooped to make it a lifelong tradition. We worked our way from the plastic seats in 2007 to front and 2nd row center and even brought my brother along 2 years ago and he’s up front too. I’d hate to see after all that time invested to be up there finally in front of all the rock gods we rocked to in our primal years was for nothing. Don’t take away the 80′s for some metrosexual crap. PLEASE!!!!!!!!!!
ROCK ON!
Make sure AEG Live doesn’t eliminate the 80′s heavy metal bands. Make sure ICON is on your roster for next year.