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Barbie® Exhibit at The Children’s Museum of Indianapolis Wildly Popular with Girls of All Ages

For more than five decades, Barbie® doll has continued to deliver fashionable, aspirational and culturally relevant play experiences to girls of all ages. In partnership with The Children’s Museum of Indianapolis, the Barbie brand introduced an immersive brand experience with Barbie™: The Fashion Experience, a must-visit family destination that encourages children and adults to design and have fun playing with fashion.

“The reception to this exhibit has been remarkable and has exceeded our expectations,” said Stephanie Cota, Senior Vice President, Barbie Marketing. “Girls from all over the world can engage with the brand like never before through a one-of-a-kind, high-touch, high fashion experience that only Barbie can deliver.”

Open since December 2009, Barbie™: The Fashion Experience has been among the most popular exhibits at the museum. Expected to welcome more than 1 million museum visitors during the 14 months it will be open, Barbie™: The Fashion Experience allows families to explore the different roles involved with putting on a real life runway show and learn how fashion is a reflection of art, design, and popular culture.

“Partnering with Mattel to create this much-anticipated exhibit has been a wonderful experience,” said Dr. Jeffrey H. Patchen, president and CEO of The Children’s Museum of Indianapolis. “Barbie has the power to spark multi-generational conversations encouraging families to spend time together, share memories and learn about the art of collecting.”

Visitors can also enjoy one-of-a-kind Barbie™ collectibles never seen by the public and learn first-hand about the art of Barbie® through collecting. Barbie™: The Fashion Experience at the Children’s Museum of Indianapolis is open until mid-February 2011.

For more information about Barbie™: The Fashion Experience at The Children’s Museum of Indianapolis, contact the museum at (800) 208-KIDS [5437] or visit childrensmuseum.org.

To learn more about Barbie®, visit Barbie.com.

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