Entertainment icon and multi-platinum artist Snoop Lion has released “No Guns Allowed,” the infectious new track from the highly anticipated reggae and dancehall influenced album REINCARNATED, out on April 23, 2013.
The album is executive produced by Diplo and the Major Lazer production team and will be released in conjunction with Berhane Sound System, Mad Decent, VICE Music, and RCA Records. The poignant new track “No Guns Allowed” is produced by Diplo and Ariel Rechtshaid (additional production by Dre Skull) and features Grammy-award winning artist Drake as well as Snoop Lion’s daughter, up-and-coming artist Cori B, with additional and background vocals by Angela Hunte and Shante Broadus, and percussion by Stewart Copeland (The Police). The track’s inspiring lyrics are helping to spread the message of non-violence and the importance of unity and peace – which underscores the entire REINCARNATED project.
Snoop Lion debuted “No Guns Allowed” on national TV last week alongside his daughter Cori B on CONAN and has also appeared on CNN’s Piers Morgan, The Tavis Smiley Show and Real Time with Bill Maher to speak out on the importance of non-violence in today’s society. The track will be available for purchase on April 2nd via iTunes and will serve as the instant grat track to pre-order the REINCARNATED album. Pre-orders of the album are currently available on Amazon.
The track is released fresh off the heels of the highly raved about SXSW showcase, ‘LIONFEST’, in which Snoop performed for the first time as Snoop Lion and celebrated the official U.S. premiere of his new film. In theaters now, REINCARNATED chronicles the journey of a modern day icon and his spiritual awakening as Snoop Lion that grew from his recent trip to Jamaica – where the Jamaican people and culture positively affected him. For theater and ticket information, please visit SnoopLion.com. REINCARNATED the film will be available on DVD, iTunes and Amazon in April.
REINCARNATED features Drake, Chris Brown, T.I., Busta Rhymes, Akon, U.K. singing star Rita Ora, and dancehall stars Popcaan and Mavado among others. The album also includes the peace anthem “Lighters Up” as well as the boisterous “Here Comes The King.”