Categorized | Blog, Movies, TV and More!

THE FRENCH {HOP} CONNECTION: Alamo Drafthouse Announces First Ever Collaboration With Odell Brewing

'The Connection'

‘The Connection’

The Alamo Drafthouse and Odell Brewing are pleased to announce the release of their first ever collaboration, “The French {Hop} Connection.” Inspired by the upcoming Drafthouse Films French crime thriller, THE CONNECTION-releasing this summer-this limited batch beer will be part of Odell’s “Bridge Series,” available in stores and on tap starting in May, including at Alamo Drafthouse locations in Texas, Colorado, and Missouri. In addition to offering “The French {Hop} Connection,” these Alamo locations will also feature a mini Odell “tap takeover,” with several taps dedicated to other Odell brews throughout the month of May.

The creation of “The French {Hop} Connection” was a true collaborative process taking place over several months and culminating with Alamo CEO and Founder Tim League traveling to Odell’s home base of Fort Collins, Colorado, along with members of the Alamo Beer Team for a final tasting and brewing session this past February.

 “At Drafthouse Films we are always looking for innovative ways to share and promote our unique film releases,” said Alamo Drafthouse founder Tim League.  “Odell is one of the best, most innovative breweries in the nation, and I knew they would love the challenge of pairing a French-style beer to our new French crime thriller THE CONNECTION.”

We were excited to work with the Alamo on this project,” says Odell Head Brewer Bill Beymer. “We wanted to craft a beer that would compliment the film and be a great representation of what we do. With ‘The French {Hop} Connection,’ I think we have achieved that.”


What’s on tap…

“The French {Hop} Connection” is a Saison-style ale featuring sought-after French hop varietals Aramis and Triskel-over 112 pounds worth!

“We were able to to source both Triskel and Aramis hops from a grower in France,” says Beymer. “It was the first time we used these two varietals, so it was really pleasing to see the way the sweet, spicy character with hints of citrus and herbs complimented the Saison.”

Odell and Alamo took inspiration from the upcoming Drafthouse Films release THE CONNECTION. A stylish, ’70s-period crime thriller, THE CONNECTION tells the story of real-life Marseille magistrate Pierre Michel (Academy Award® Winner Jean Dujardin, THE ARTIST) and his relentless crusade to dismantle the most notorious drug smuggling operation in history: the French Connection. Inspired by true events, THE CONNECTION serves as the European flipside to William Friedkin’s classic thriller THE FRENCH CONNECTION.

Select Alamo locations will also be presenting special “beer dinner” screenings to debut THE CONNECTION and “The French {Hop} Connection.” Dates, locations and menus for those screenings to follow soon.

THE CONNECTION will be released theatrically across the country starting May 15.

Watch the The French {Hop} Connection Beer Trailer below:

For more about Alamo Drafthouse, visit

For more about Odell Brewing, visit

For more about THE CONNECTION, visit

About Alamo Drafthouse

Tim and Karrie League founded Alamo Drafthouse Cinema in 1997 as a single-screen mom and pop repertory theater in Austin. 17 years later, the now 19-location chain has been named “the best theater in America” by Entertainment Weekly and “the best theater in the world” by Wired. The Alamo Drafthouse Cinema has built a reputation as a movie lover’s oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed “The Geek Telluride” by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. The Alamo Drafthouse’s collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including Drafthouse Films, which has garnered two Academy Award nominations in its short three year existence, and Badass Digest, an entertainment news blog curated by veteran journalist Devin Faraci.

About Odell Brewing 

Founded in 1989, Odell Brewing was started by Doug Odell, his wife Wynne, and his sister Corkie. Today, the culture of family and collaboration still thrives fostering a brewery full of beer-centric people. It is this passion for beer that inspires Odell Brewing to create quality, hand-crafted, innovative brews. As a regional craft brewery, Odell Brewing is committed to serving the communities in which it distributes by minimizing its environmental impact, sourcing local raw materials, and through its charitable giving program known as Odell Outreach. Odell Brewing was named a “Best Company to Work For” in 2013 by ColoradoBiz Magazine and is an award winning brewery, nationally and internationally: 2014 World Beer Cup® – gold for Runoff, 2013 Great American Beer Festival® – gold medal for 5 Barrel Pale Ale, 2012 Brewers Association Recognition Award, 2011 Great American Beer Festival® – gold medal for Friek, 2008 World Beer Cup® – gold for IPA. 2007 Great American Beer Festival® – gold medal for IPA.

About Drafthouse Films

Drafthouse Films, the film distribution arm of the Alamo Drafthouse Cinema, is a curated brand of provocative, visionary and artfully unusual films new and old from around the world. Following the earnestly simple motto of “sharing the films we love with widest audience possible,” Drafthouse Films debuted in 2010 with the theatrical release of Four Lions, which was named of Time Magazine’s “Top 10 Films Of The Year.” Their diverse and unique slate includes Joshua Oppenheimer’s highly-acclaimed, Oscar® nominated documentary The Act Of Killing produced by Errol Morris and Werner Herzog, Ari Folman’s post-apocalyptic meta-sci-fi The Congress starring Robin Wright, Paul Giamatti and John Hamm, Michel Gondry’s surrealist romance Mood Indigo starring Audrey Tautou, Midnight Movie sensations Miami Connection and The Visitor and rediscovered classics Wake In Fright and Ms. 45.

Recent and upcoming releases include the romance-horror hybrid Spring; the hotly-anticipated The Look Of Silence, Oppenheimer’s companion piece to The Act Of KillingThe Connection, a 70’s-set true crime epic and European flipside to William Friedkin’s The French Connection starring Oscar® winning Best Actor Jean Dujardin (The Artist); The Keeping Room, from director Daniel Barber (Harry Brown), based on Julia Hart’s acclaimed Black List screenplay, starring Brit Marling, Hailee Steinfeld and Sam Worthington; the multiple Cannes award winning The Tribe, filmed entirely in Ukrainian Sign Language with a cast of deaf, non-professional actors; and a remastered re-release, in conjunction with Olive Films, of the 1981 disasterpiece Roar, the most dangerous film ever made, starring Tippi Hedren, Melanie Griffith and a cast of 150 untrained lions, tigers and exotic animals.



Leave a Reply