Canadian cult metal act ANVIL is back! Striving to bypass the labels that have stood between the band and fans for years, ANVIL is creating their new record Anvil Is Anvil with a direct-to-fan approach in mind. Recently, the band teamed up with PledgeMusic to assure that fan connection, but unlike other crowdsourcing campaigns put forth by bands in the hopes of amassing a recording budget, ANVIL’s campaign strives to do so while truly providing fans with unique, once-in-a-lifetime experiences and personal, one-on-one opportunities that they will never forget.
ANVIL’s 2009 movie documentary, The Story Of Anvil made them famous the world over. Their albums are considered landmarks among a musical genre. Their 2011 release, Juggernaut Of Justice, and their 2013 release, Hope In Hell, were powerful and unrelenting.
Anvil Is Anvil will be their most potent yet, and feature guitarist/vocalist Steve ‘Lips’ Kudlow, drummer Robb Reiner, and new bassist Chris Robertson in top form. Featuring no concessions to short-lived trends and no modern frills, the brand new ANVIL record will feature traditional metal at its finest with massive classic rock elements – a sound that ANVIL fans love and deserve.
ANVIL and PledgeMusic are offering fans a chance to get up close and personal with the band, access exclusive content and be a part of a truly unique fan-to-band experience. With every pre-order, pledgers will get the AccessPass which will give them exclusive looks at behind the scenes videos, photos and messages from the band. Fans will also have several once in a lifetime opportunities to purchase:
- In person or Skype drum lesson with Robb
- In person or Skype guitar lesson with Lips
- Guest back-up vocal appearance on the new record
- One of Lips’ amps
- The opportunity to attend a live rehearsal
- A day in the studio with the band
- Signed limited edition CD with bonus tracks
- Signed drum head
- Exclusive Pledger T-shirt
- AMPU (Anvil Metal Pounders Union) deluxe lifetime membership and signed CD
- Signed set list
- Signed drumsticks
- Handwritten lyric sheets
To pledge, please visit www.pledgemusic.com/anvil
Guitarist and vocalist Steve ‘Lips’ Kudlow states “We are proud to announce to our fans that they can keep in personal touch with the band and be directly involved in the process of creating the next ANVIL album. This will be the first time that we’ve used a pre-sales platform and we are fully confident that getting closer to our fans through making the album will take the making of it and the final album to somewhere fantastic. Considering that almost anyone aware of ANVIL knows our long and sometimes brutal history, we’re hoping you would be honored to help and prove us right in our belief in you… and we promise another top notch ANVIL recording that we can enjoy for many years into the future.”