Tag Archive | "mr. potato head"

Pop Culture: Hasbro’s Mr. Potato Head Celebrates 60th Birthday!

Pop Culture: Hasbro’s Mr. Potato Head Celebrates 60th Birthday!

This year, Hasbro, Inc. will mark the 60th anniversary of the Company’s official “spokes spud,” the MR. POTATO HEAD character. A classic rite of passage for most preschoolers, the MR. POTATO HEAD toy is one of Hasbro’s most cherished characters with more than 100 million toys sold in more than 30 markets around the world. Through the past 60 years, the timeless tater has evolved from a toy box classic into a pop culture icon and has kept himself relevant by tapping into trends and entertainment.“For the past 60 years, the MR. POTATO HEAD toy has inspired imaginative play in young children and charmed fans of all ages through his roles in movies and on television.”

“For the past 60 years, the MR. POTATO HEAD toy has inspired imaginative play in young children and charmed fans of all ages through his roles in movies and on television.” said Jerry Perez, Senior Vice President and Global Brand Leader, Playskool. ”We’re thrilled to see that he has evolved from classic parts and pieces to a household name that is ‘rooted’ in pop culture and entertainment.”

The MR. POTATO HEAD character will celebrate this milestone year on his Facebook page enjoying a year of adventures with the MRS. POTATO HEAD character, starting with a birthday bash at American International Toy Fair in New York City. New product introductions for 2012 include the MASHLY IN LOVE MR. AND MRS. 60THANNIVERSARY EDITION set featuring the couple holding hands as they renew their wedding vows and the BIRTHDAY SPUD assortment complete with all the party accessories needed to celebrate. The MR. POTATO HEAD character will also unveil new looks in THE AMAZING SPIDER- MANSPIDER SPUD and STAR WARS DARTH TATER characters this Spring in line with the feature film releases of The Amazing Spider-Man and Star Wars: Episode I The Phantom Menace in 3D.

The MR. POTATO HEAD character hit the U.S. market in 1952 when he became the first toy ever advertised on television, paving the way for millions of other toy commercials in the six decades since. Key moments in MR. POTATO HEAD character’s history since its launch reflect trends at that time, for example:

  • When antismoking campaigns were raising awareness in 1987, MR. POTATO HEAD surrendered his signature pipe and became the official “spokespud” for the American Cancer Society’s annual Great American Smokeout campaign.
  • Americans started to pay more attention to their waistlines and MR. POTATO HEAD gave up his “couch potato” status, receiving a Presidential Sports Award from the President’s Council on Physical Fitness and Sports in 1992.
  • As “tweets” and “likes” became part of our vernacular, MR. POTATO HEAD became one of Hasbro’s first brands with a Facebook page and gave fans across the world the chance to communicate with the character through social media.

Never one to shy away from the spotlight, the MR. POTATO HEAD character became a star after his 1995 performance in Disney-Pixar’s “Toy Story”and has also appeared on television in the Macy’s Thanksgiving Day Parade and an advertising campaign for Bridgestone Americas Tire Operations, which aired during the Super Bowl in 2009. Additionally, more than 30 licensed MR. POTATO HEAD characters have been created, including TATERS OF THE LOST ARK and SPUD LIGHTYEAR.

For information about MR. POTATO HEAD toys, activities, and more visit MRPOTATOHEAD.com or follow him on Facebook at www.facebook.com/mrpotatohead.

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Mr. Potato Head Elvis Presley Figures To Launch In August 2010

Mr. Potato Head Elvis Presley Figures To Launch In August 2010

This summer, you won’t be able to help “Falling in Love” with the launch of the MR. POTATO HEAD ELVIS PRESLEY collectible figures from PPW Toys, under license from Hasbro, Inc. and Elvis Presley Enterprises.

MR. POTATO HEAD appeared as KISS last year, and this year he is ready to take on The King of Rock ‘n’ Roll. A series of MR. POTATO HEAD collectible figures will be released, each with a variety of costumes, instruments and other iconic components representing ELVIS PRESLEY’S most memorable performances.

The first spud to be released this August in tandem with Elvis Week events at Graceland in Memphis and will feature ELVIS’ famous white jumpsuit, microphone and guitar. A second version with MR. POTATO HEAD wearing black “leather” from ELVIS’ 1968 Special Performance will be released during the 2010 holiday season.

Components such as hairstyles, costumes, faces and musical instruments will be compatible with every version, so fans can mix and match the styles with hilarious results.

The MR. POTATO HEAD ELVIS PRESLEY collectible figures will not only appeal to kids, but these figures will also be in demand by music fans and pop culture collectors of all ages.

The MR. POTATO HEAD ELVIS PRESLEY collectible figures will be available at specialty retailers and e-tailers.

Created in 1952, MR. POTATO HEAD, the first toy to be featured in a television commercial, became an instant hit with youngsters. In the past 58 years, the beloved character has emerged as an American icon, a true evergreen brand with broad demographic appeal.

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