Last week Disney announced that it was buying Marvel. Warner Brothers is now following suit. To capitalize on the DC Comics’ legendary properites, Warners Bros. is creating a new company called DC Entertainment.
DC Comics is the home of such comic icons as Superman, Batman and the Green Lantern. DC Entertainment will be headed by Diane Nelson as its president; Paul Levitz, president and publisher of DC Comics since 2002, will become a writer, contributing editor and consultant for DC. The restructuring was announced Wednesday by Warners chairman and CEO Barry Meyer and president and COO Alan Horn.
“It’s no secret that DC has a myriad of rich and untapped possibilities from its deep library of iconic and lesser-known characters,” said Alan Horn, Warner Bros. Entertainment prexy and chief operating officer. “The formation of DC Entertainment will help us bring more DC properties across additional platforms to fans around the world.”
The studio is making a renewed effort to maximize the DC titles. On the film side, “Jonah Hex,” a supernatural Western starring Josh Brolin, has just completed filming; “The Green Lantern,” to star Ryan Reynolds, is in development for 2011 release; and Guy Ritchie is attached to direct “Lobo,” based on the DC Comics anti-hero; Warners TV is producing “Human Target” for Fox’s midseason lineup and developing “Midnight Mass”; Warner Premiere just launched its “Green Lantern: First Flight” DVD; and Warner Bros. Interactive Entertainment has been getting rave reviews for its new video game “Batman: Arkham Asylum.”