Philadelphia Eagles QB Michael Vick has landed a deal for his own reality TV show. Los Angeles Times reports that Vick is partnering with BET for an eight-part docu-series scheduled to air early next year. The Michael Vick Project will feature the athlete embarking on his comeback to the NFL with new team the Philadelphia Eagles, following his incarceration on dog fighting charges.
“I just want people to really get to know me as an individual, what I want to do is change the perception of me. I am a human being. I’ve made some mistakes in the past, and I wish it had never happened. But it’s not about how you fall, but about how you pick yourself up.” Vick said last week in an interview from his home in Philadelphia.
Producers say the Humane Society, which has adopted Vick to help battle dogfighting, approves of the project, the folks at the People for the Ethical Treatment of Animals (PETA) have slammed the series. Spokesman Dan Shannon says, “People who abuse animals don’t deserve to be rewarded. They shouldn’t be given multimillion-dollar contracts…or given the privilege of being a role model.”
BET’s new entertainment chief, Loretha Jones, says the series is part of the network’s new branding strategy, which is family values, cultural uplift and community pride. She says she was interested in working with Vick when she found out he was being released from prison.
“I did not reach out for this show in order to court controversy, that’s not where we’re taking the network. . . . It’s important for us to capture this important moment to see what someone does when they have the opportunity to rebuild themselves. It might serve as a road map for young men facing the same challenge.” said Jones.
The eight-part series is scheduled to air next year and is being financed in part by MV7, Vick’s production company.
More on this as it develops.