In the winter of 2009, Red Bull built a secret half pipe for snowboarder phenom Shaun White in the Colorado back-country. It was here that Shaun would invent a series of tricks that would change the sport forever.
You can check out the project at www.shaunwhite.com/projectx. The in-depth site features photos, video, and stats on Shawn’s little pet project.
The entire project was documented in HD video and recently revealed on a website SkiChannel.com calls an “internet blockbuster”. The site also won the prestigious FWA.com Site of the Day award for Oct 27th, 2009.
Jason Price founded the mighty Icon Vs. Icon more than a decade ago. Along the way, he’s assembled an amazing group of like-minded individuals to spread the word on some of the most unique people and projects on the pop culture landscape.