Screen Media announced today they have closed a deal with Josh Braun of Submarine Entertainment and Kevin Iwashina of Hunting Lane Films for all DVD, TV and digital rights to Peter Bratt’s La Mission starring Benjamin Bratt. The film will be released theatrically by Global Cinema Distribution, beginning April 9th, 2010 with 25 screens in 10 markets including New York, Los Angeles and San Francisco.
“This film has been a labor of love for everyone involved, and we’re looking forward to having it seen by the widest audience possible,” said Benjamin Bratt, who does double duty as producer and star.
La Mission is the story of Che Rivera (Benjamin Bratt), a San Francisco bus driver respected in his Mission district barrio for building beautiful low rider cars, yet feared for his tough and machismo ways. A reformed inmate and recovering alcoholic, Che’s path to redemption is tested when he discovers that his pride and joy, his only child, Jesse (Jeremy Ray Valdez), is gay.
La Mission had its New York premiere at The Smithsonian National Museum of the American Indian on Tuesday, April 6, 2010. The film, written and directed by Peter Bratt, whose previous film was Follow Me Home, premiered at the 2009 Sundance Film Festival and most recently earned Bratt the prestigious 2010 Estella Award – an honor bestowed by the National Association of Latino Independent Producers to filmmakers “whose achievements reveal leadership, creativity, and tenacity, as well as vision and passion for their craft.”
The film also stars Erika Alexander, Jeremy Ray Valdez, Jesse Borrego, and Talisa Soto Bratt. Supporting cast includes Kevin Michael Richardson, Patrick D. Shining-Elk, René A. Quiñonez, Ruben Gonzalez, and Max Rosenak. The film is a 5 Stick Films, Inc. and TomKat Films production. Produced by Benjamin Bratt, Peter Bratt, and Alpita Patel and executive produced by Tom Steyer, Kat Taylor, and Dan Nelson. Benjamin and Peter Bratt and producer Alpita Patel formed their production company 5 Stick Films, Inc. while making the film.
Submarine Entertainment and Hunting Lane Films negotiated the Screen Media deal and continue to rep the film internationally. Robert Baruc and David Fannon negotiated the deal on behalf of Screen Media.
Through private equity, Global Cinema Distribution was created to finance the P&A and release the film theatrically. The marketing team is led by Dennis O’Connor, former head of marketing for Picturehouse and United Artists. The P&A deal was negotiated by Patel and attorneys Les Abel and Robert Myman of Myman, Abel, Fineman & Greenspan.
Screen Media Films acquires the rights to high quality, independent feature films for the US and Canada. Screen Media’s theatrical releases include the documentary, Bustin’ Down the Door narrated by Edward Norton; Lymelife starring Alec Baldwin and Emma Roberts; and The Private Lives of Pippa Lee starring Robin Wright, Alan Arkin, Blake Lively and Keanu Reeves. Since 2001, Screen Media has released more than 150 titles including Noel, starring Penelope Cruz and Susan Sarandon; Sherrybaby, starring Maggie Gyllenhaal; Kevin Bacon’s directorial debut, Loverboy, starring Kyra Sedgwick and Matt Dillon; and Emmy nominated Dog Whisperer with Cesar Millan. Screen Media Films is a wholly owned division of Screen Media Ventures, LLC. With a library of over 1000 motion pictures, Screen Media Ventures is one of the largest independent suppliers of high quality motion pictures to U.S. and international broadcast markets, cable networks, home video outlets and new media venues.