Pop Culture News

Bradley Cooper Unlocks His Potential With NZT In New Viral Campaign

Bradley Cooper has been spotted pushing pills his new promo for the upcoming flick Limitless. The ad looks remarkably like the all-too-common pharmaceutical commercials on TV, but it’s actually part of a recently launched viral marketing campaign for the upcoming film.

The film is directed by Neil Burger (The Illusionist) and is an adaptation of Alan Glynn’s novel, The Dark Fields. It  focuses on Eddie Morra (Cooper), a writer who stumbles upon a performance-enhancing drug. The drug, known as NZT, allows Morra to “access 100% of his brain, learn new languages and conquer Wall Street.” All’s well until the downside of the drug starts to affect him, with side effects such as “paralysis, psychosis, brain damage and sudden death.”

Limitless also stars Robert De Niro, Abbie Cornish and Anna Friel, with a screenplay written by Leslie Dixon (The Thomas Crown Affair). The flick is slated to open March 18th, 2011.

Check out the viral promo or visit the NZT profile on Facebook atwww.facebook.com/theclearpill to unlock your full potential like Bradley Cooper!