Lionsgate and The Compassionate Friends, a grief support organization, are excited to announce the launch of a social media partnership hosted on the official Facebook fan page for the upcoming theatrical release of Rabbit Hole.
Lionsgate and TCF have developed a custom Facebook application which allows users to upload original inspirational messages, artwork, and videos. The program reinforces the philosophy that the best way to work through grief is through love and artistic expression. It provides a resource for the newly bereaved to interact with other users who have survived a period of grief and loss and who have learned to live and love again.
Lionsgate hopes to encourage audiences to celebrate the manner in which the film beautifully and poignantly explores the concept of loss with an honest and knowing humor. Additionally, Rabbit Hole’s partnership with TCF offers a unique opportunity to extend the film’s message of love and hope to the social media space, where film goers can continue to explore the universal themes explored in the film, while also having real-world discussion about coping with grief.
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