Amazon.com today announced it will offer a repeat of Monday’s blockbuster Gold Box Deal of the Day: customers can purchase the Lady Gaga “Born This Way” MP3 album today for $0.99. Upon release, the album immediately shot to number one on Amazon’s bestselling MP3 albums list and has remained in the top spot since.
“Clearly customers are really excited for Lady Gaga’s new album – we saw extraordinary response to Monday’s promotion – far above what we expected – she definitely melted some servers,” said Craig Pape, director of Music for Amazon. “So we’re doing it again, and this time we’re ready. We’re pleased to offer ‘Born This Way’ – the whole album – for $0.99 today only. Along with this purchase, customers get 20 GB of free Amazon Cloud Drive storage so they can store and play their music anywhere. If you missed it the first time, don’t miss it today.”
Amazon MP3 customers can save their newly purchased albums to Amazon Cloud Drive (www.amazon.com/clouddrive), allowing them to play their music anywhere, store it for free and download it to any PC, Mac or Android device using Amazon Cloud Player (www.amazon.com/cloudplayer). All Cloud Drive users start with 5 GB of free Cloud Drive storage, and customers are upgraded to 20 GB of free storage with the purchase of any album, including “Born This Way” at just $0.99.
Amazon MP3 frequently features popular new release albums for $3.99 and offers a free song of the day.