Recently 20th Century Fox teamed up with Thinkmodo for an unusual viral promotion for the upcoming superhero flick CHRONICLE. Using three custom RC planes shaped like people, they launched them over NYC to create the illusion of human flight.Check out the video below!
“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ,” says Michael Krivicka from Thinkmodo.
Josh Trank’s Chronicle stars Michael B. Jordan, Dane DeHaan, Alex Russell, Michael Kelly, and Ashley Hinshaw. Look for ‘Chronicle’ in theatres on February 3, 2012.
Synopsis: Three high school students and friends make an incredible discovery, leading to them developing uncanny superpowers beyond their understanding. As they learn to control their abilities, and initially use them to their advantage, their lives start to spin out of control, and their darker sides soon begin to take over.
Jason Price founded the mighty Icon Vs. Icon more than a decade ago. Along the way, he’s assembled an amazing group of like-minded individuals to spread the word on some of the most unique people and projects on the pop culture landscape.