Today marked another milestone in the countdown to the release of THE HUNGER GAMES. With 50 days to go until audiences everywhere are able to see the film in theaters, Lionsgate® is engaging fans in a variety of ways, including ticket giveaways across 50 websites, the launch of a new movie trailer, and several exciting news announcements surrounding the film.
As of 10:00 AM PST today, February 2, 2012, fans can search for #HungerGames50 on Twitter to be find the 50 websites participating in the ticket give-away for the World Premiere of the film, which will take place at LA’s Nokia Theater in the LA Live complex on Monday, March 12th. The digital campaign follows those for #HungerGames100 and #HungerGames74, which marked milestones in the campaign with similar interactive fan activities. Each became worldwide trending topics on Twitter within moments of its launch.
A new trailer for the film was also debuted today by Yahoo! Movies. Fans can be the first to see that trailer (here), before it’s aired on Sunday, February 5th during the Superbowl’s pre-game show.
Lionsgate and IMAX also announced today that THE HUNGER GAMES will be shown for a one week exclusive engagement in IMAX theaters, day and date with its wide theatrical release on March 23, 2012.
About THE HUNGER GAMES
Pitted against highly-trained Tributes who have prepared for these Games their entire lives, Katniss is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy. If she’s ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love.
THE HUNGER GAMES is directed by Gary Ross, and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. Suzanne Collins’ best-selling novel, the first in a trilogy published by Scholastic that has over 23.5 million copies in print in the United States alone, has developed a massive global following.
Lionsgate will release THE HUNGER GAMES on March 23, 2012.
To experience The Hunger Games online, please visit:
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