Today marked another milestone in the countdown to the release of THE HUNGER GAMES. With 50 days to go until audiences everywhere are able to see the film in theaters, Lionsgate® is engaging fans in a variety of ways, including ticket giveaways across 50 websites, the launch of a new movie trailer, and several exciting news announcements surrounding the film.
As of 10:00 AM PST today, February 2, 2012, fans can search for #HungerGames50 on Twitter to be find the 50 websites participating in the ticket give-away for the World Premiere of the film, which will take place at LA’s Nokia Theater in the LA Live complex on Monday, March 12th. The digital campaign follows those for #HungerGames100 and #HungerGames74, which marked milestones in the campaign with similar interactive fan activities. Each became worldwide trending topics on Twitter within moments of its launch.
A new trailer for the film was also debuted today by Yahoo! Movies. Fans can be the first to see that trailer (here), before it’s aired on Sunday, February 5th during the Superbowl’s pre-game show.
Lionsgate and IMAX also announced today that THE HUNGER GAMES will be shown for a one week exclusive engagement in IMAX theaters, day and date with its wide theatrical release on March 23, 2012.
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