Pop Culture News

Nicole “Snooki” Polizzi Releases Her First Facebook Game



Apps Genius Corp, a creator of innovative social games and mobile applications, released Snooki’s Match Game,” a Facebook game developed on behalf of MTV Jersey Shore breakout star and New York Times bestselling author Nicole “Snooki” PolizziSnooki’s Match Game is the second social gaming product released by Apps Genius and designed in conjunction with Nicole “Snooki” Polizzi. In October of 2011, Apps Genius signed an exclusive contract with Ms. Polizzi to create up to eight apps and games for her.“

Snooki’s Match Game is available to all Facebook users for free and utilizes an advertising-based revenue model. Fans of Nicole “Snooki” Polizzi who play the game can match pictures of couples and then rate which person in each couple is the best “guido or guidette” using Snooki’s proprietary ‘Guida Meeda’ system.

Apps Genius’ previous launch, “Snookify Me!” was launched in November and is available on Google’s Android Market and Apple’s iTunes. The App received widespread media attention and was leveraged on Nicole “Snooki’s” Polizzi Twitter feed, which has over 4.3 million followers; on The Tonight Show with Jay Leno; onThe Wendy Williams Show; and a host of other media outlets.

Screenshots of “Snooki’s Match Game” are available on Facebook:

“This game is the best!” said Nicole “Snooki” Polizzi. “My fans have been waiting for me to come out with a game on Facebook, and Apps Genius made it happen. I’m glad that everyone loves “Snookify Me!”, and I know my fans will love rating guidos and guidettes using this game. This is just the beginning from Apps Genius, and we will have so much more fun planned along the way!”

Adam Kotkin, CEO of Apps Genius, stated: “Nicole has a dedicated fan base, and it has been a pleasure working with her on developing games and apps for her followers. This is the first Facebook game for a member of the cast of Jersey Shore, and we are determined to leverage Nicole “Snooki’s” Polizzi following to market the game. By offering it for free to Facebook users, we are utilizing an advertising model and will monetize the game through increased traffic and visibility. We look forward to promoting the launch and will work with Nicole “Snooki” Polizzi on additional creative apps and games in the months to come.”