Shawn “JAY Z” Carter, Budweiser and United Way today announced “Budweiser Made in America,” an exciting, two-day music festival in Philadelphia this Labor Day weekend to benefit United Way and produced by Live Nation.
JAY Z will curate and headline the blockbuster roster of talent, which will include nearly 30 artists that embody the American spirit performing across three stages on the Benjamin Franklin Parkway in Philadelphia’s Fairmount Park on Saturday, Sept. 1, and Sunday, Sept. 2.
The eclectic roster of talent cultivated by JAY Z will be announced on May 21 and include acts ranging from rock, hip-hop, R&B, Latin and dance.
Tickets for “Budweiser Made in America” music festival go on sale Wednesday, May 23, through Ticketmaster.com and Livenation.com. A limited number of 2-day tickets will be available for $99 (plus service charges). Budweiser Facebook fans will have access to pre-sale tickets beginning Tuesday, May 22. To become a Budweiser Facebook fan, please visit www.facebook.com/Budweiser.
“This Labor Day, we will not only make history but we’re benefiting a great organization. ‘Budweiser Made in America’ will encompass every genre of music, creating and showcasing the only genre that matters, ‘great music.’ Budweiser and Live Nation are going to produce an amazing two days of performances, and it’s great to partner with United Way again to support all of the positive work they do in the community,” said Shawn “JAY Z” Carter.
The festival in Philadelphia will culminate following a summer of music parties in cities all across America, when Budweiser will invite its Facebook fans to experience talented local bands and artists. Budweiser, brewed across America, has a decades-long history of celebrating great American music.
“This festival will offer music fans from across the U.S. and beyond the biggest names in hip-hop, rock, dance and other popular genres this Labor Day,” said Rob McCarthy, vice president of Budweiser for Anheuser-Busch.
“Philadelphia is delighted to welcome visitors from around the country for a national music festival,” said Philadelphia Mayor Michael A. Nutter. “United Way has brought JAY Z and Budweiser together to host this national event in the birthplace of America. We are excited to invite the musicians, sponsors, guests and festivals goers for a memorable weekend.”
A primary goal of this music festival is to have a positive impact on the communities involved. This concert will benefit United Ways in Greater Philadelphia and Southern New Jersey, Lancaster County, PA and New York City, enabling them to invest more dollars into their regions, strengthening local communities and improving lives. As a result of this concert, the money invested into these communities will positively impact the education, income and health of the most vulnerable and most needy citizens in these regions.
Budweiser Made in America also will be available for consumers around the country to watch via live-streaming. Details will be announced at a later date.
The event is the latest chapter in Budweiser’s long association with music, which includes memorable Rolling Stones tours and Budweiser SuperFest, which was headlined by Michael Jackson, Stevie Wonder and other music legends.
Jason Price founded the mighty Icon Vs. Icon more than a decade ago. Along the way, he’s assembled an amazing group of like-minded individuals to spread the word on some of the most unique people and projects on the pop culture landscape.