TNA Entertainment and EFX Performance announce the launch of the limited edition “TNA/EFX” performance band that will be sold on TNA’s merchandise arm www.ShopTNA.com beginning In July. TNA IMPACT Wrestler’s Samoa Joe and AJ Styles will be the spokespersons for the cumulative physical and mental effects the product offers.
Justin McCully says, “’EFX’ is incredibly excited to be in business with TNA Entertainment. We are aware that TNA Wrestlers are some of the toughest athletes out there. With a grinding pace of travel, performances, and training as a TNA competitor, they are always on the search for a solid edge. Balance, flexibility, & strength are keys to succeeding in the ring. That being said “EFX” is ecstatic to be chosen as a TNA athlete’s option to stay in top form.”
John Rider, director of business development at EFX, feels the relationship with TNA Entertainment is an outstanding opportunity for both entities. “The popularity of our product coupled with the intense athleticism of professional wrestlers and their immensely loyal fan base is a perfect fit. Having such stars as Samoa Joe and AJ Styles understanding the effect of the EFX band and wearing the product makes TNA a wonderful venue to showcase our products.”
Vice President of Merchandising for TNA Entertainment Serg Salinas states, “When I experienced the results of this product for myself, it was a no brainer for us to carry an exclusively TNA branded band on ShopTNA.com. Knowing that such talent as Samoa Joe and Styles have had positive results and are endorsing the product is just icing on the cake.”
TNA branded EFX bands can be purchased on the ShopTNA.com site beginning in July, 2012.
Founded in 2009 and based in Orange County, California, EFX Performance, Inc. arranges for the manufacturing, licensing and distribution of holographic performance technology throughout the world. EFX holographic performance technology is embedded in a line of products including wristbands, necklaces, insoles and clothing that are worn on the body. EFX products are worn by people from all walks of life including professional and amateur athletes, performers, celebrities, military personnel, and senior citizens. EFX products are available for sale online, at major sporting and public events, and through a network of retail locations in more than 30 countries.