Legendary rock band KISS (www.kissonline.com) has tapped Ortsbo (www.ortsbo.com), the world’s leading real-time experiential communications platform, to create the first globally social fan engagement platform, broadcasting fan communications worldwide for the band’s 40-city summer tour, entitled: KISS Motley Crüe The Tour 2012. Reaching fans in multiple languages, the platform will aggregate more than 17 social networks in a central platform at the social hub through www.kissonline.com with instant translation and real-time integration to Facebook, Twitter, Google+, YouTube, Flickr, Vevo, and more. The launch will effectively transform in-venue fan engagement during a live music performance into a global, social and merchandising experience.
A world first in music & fan communications, Ortsbo’s revolutionary multilingual social network aggregator will enable the tour’s on-site team, concert-goers, KISS members and fans worldwide to converse across language barriers, continents and all the top social networks. Built to transform the way audiences, musicians and staffers share live and static entertainment experiences, the new hub will serve as a global base for KISS fans, tour attendees and viewers around the world. Gathering data and statistics in real-time, the service will also collect invaluable information on its back-end for further refinement, development and perfection of the platform while creating unprecedented, niche audience information for advertisers and marketers to potentially tap as well.
“We’re giving our fans a more powerful and meaningful way to communicate and engage with us while on tour. Every member of the KISS Army brings pride and power we share and with Ortsbo’s technology we can reach anyone, anywhere, in any language through one single place on the web,” said Paul Stanley of KISS. “No matter where our fans are or what native language they speak, now all of them can be part of the tour plus purchase tour merchandise through one easy platform.”
Combining all forms of multimedia, chat and e-commerce, users can share photos, video, text, tweets, links and purchase merchandise through one all-inclusive portal, in the language of their choice. The ultimate international experience for music and concerts, Ortsbo’s platform will centralize the global fan base of one of the world’s most-renowned rock bands for a new experiment in defining the social music experience. The full experience will create a heightened fan loyalty coupled with a game-ified communication experience in one powerful online home.
“This unrivaled approach to combining more than a dozen social networks, real-time language services in up to 53 languages and fans of KISS, around their summer tour, may set a new standard in socially-powered music fandom,” said David Lucatch, CEO of Ortsbo. “We are proud to elevate the sharing and socializing of music fans – the strongest form of emotionally-empowered communications – to a level never seen before, with the inclusion of merchandising opportunities.”
In addition to the hub, Live Nation Merchandise has been tapped as a partner to power KISS fan shops and KISS merchandise sites with Ortsbo translation technology, bringing a gambit of must-have KISS items to a global audience in their native tongues. This end of the program enables globalized merchandising opportunities and expanded revenue opportunities for other partners, manufacturers, providers and more.
About KISS – The World’s Greatest Rock ‘N’ Roll Band
KISS remains one of the most influential bands in the history of rock and roll. As one of America’s top gold-record champions, KISS has released 44 albums and sold more than 90 million albums worldwide. Decades of record-breaking tours around the globe have included high-profile appearances at Super Bowl XXXIII, the Winter Olympics in Salt Lake City, the Rockin’ The Corps concert dedicated to our troops in Iraq and Afghanistan, and special guest appearance on the 2009 American Idol finale that boasted 30 million viewers and a 2010 Dr. Pepper Super Bowl commercial and advertising campaign in support of their Hottest Show On Earth tour.
The KISS legacy continues to grow, generation after generation. The unparalleled devotion and loyalty of the KISS Army to the “Hottest Band in the World” is a striking testament to the band’s unbreakable bond with its fans, and just one of the reasons KISS was nominated for induction into the Rock n Roll Hall of Fame. KISS is currently in the studio recording “Monster”, the follow up to their 2009 chart topping album “Sonic Boom” and preparing for a major world tour starting in summer of 2012.
For more information, please visit www.kissonline.com and follow the band: @KISSonline