Singer-songwriter, actress, and style icon, Courtney Love stars in the first webisode of NJOY New Media’s NJOY Kings web series. Courtney’s letting every non-smoker know to just “effing relax”. This playful parody webisode is inspired by a real-life experience of Courtney’s, ultimately showing that smokers now have a choice to take a “puff” indoors.
NJOY ecigs, the most popular electronic cigarette brand in America, launches its edgy new media campaign with a bleep! The first digital short episode of an upcoming web series further demonstrates how NJOY is like no other company when it comes to being creative, inventive and confident. NJOY Kings look, taste, and feel like traditional cigarettes, making them easy to mistake for the real thing.

Jason Price founded the mighty Icon Vs. Icon more than a decade ago. Along the way, he’s assembled an amazing group of like-minded individuals to spread the word on some of the most unique people and projects on the pop culture landscape.