Indie singer-songwriter MASHA has released her debut video, “Mr. Presley,” a stunning noir-esque ode to the dear departed king.The clip is premiering on VEVO and can be seen below and the song is available on iTunes.
About the track, Masha says, “Obviously, it’s about Elvis. But it’s also a cry of frustration about trying to find Prince Charming and wondering if he truly exists. I’m a hopeless romantic who believes in happily ever after, but living in a world where people sometimes only care about themselves, you start to panic that maybe you’ll just die alone and that perfect man you envision in your head just doesn’t exist. I’m putting Elvis on a pedestal and comparing every man to him – everything about him, his voice, his looks, he was the King. ‘Love Me Tender’ was actually the first song I learned to sing. They just don’t make men like that anymore.”
Shot in Los Angeles with director John Merizalde, the dark and disturbing “Mr. Presley” video has a controversial twist ending. Masha recalls shooting the video’s most unnerving scene: “There were two assistants laying in a bathtub for hours while we shot the murder scene. I felt so bad for them – they looked so uncomfortable. Every time I poured that giant canister of fake gas on them, they wound up splashed and covered in black gunk. I felt awful about it. But,” she laughs, “it was also pretty hilarious.”
“Mr. Presley” will appear on Masha’s upcoming album, due out later this year on Weirdo Workshop, the new label founded by Louis York’s Claude Kelly and Chuck Harmony. The duo, whose songwriting and production credits range from Bruno Mars and Miley Cyrus to Mary J. Blige and Rihanna, also wrote and produced “Mr. Presley.”
“I’ve known both Claude and Chuck for years, so being able to finally work with both of them at the same time have literally been the best days of my life,” says Masha. “They’re so much fun. They bring out the artist I was always meant to be. They both know me so well and are the best friends I could ever have, so it’s perfect. And I’m so excited to be on Weirdo Workshop, a company where dreams really do come true. You have a dozen people there with the intention of making your vision a reality. Everyone has your back and no one fights you for creative control. Artistic integrity is always at the forefront. It really is the perfect scenario for an artist.”
While working on her debut album, Masha posted cover videos on YouTube, which generated millions of views and established a genuine fanbase. One of those fans was a television producer who cast Masha to cover Nirvana’s “Come As You Are” for the show “Witches Of East End.” That led to Masha being cast to sing the Warren Zevon classic “Werewolves of London” for a national TV spot for Three Olives Vodka.