When Creative Directors Henry Joost and Ariel Schulman (Catfish) tapped David Wain (Wet Hot American Summer; Role Models) and Michael Showalter (Wet Hot American Summer; Hello, My Name is Doris) to create a film about fragrances that pushed beyond the limits of men’s fragrances, that in turn inspired a film about mankind pushing beyond the limits that mankind has already pushed beyond – enter, the SECOND SOUND BARRIER.
Enthralled by the humorous, over-the-top drama found in 1970’s genre car-action movies, Wain and Showalter created a mashup of, adventure, romance and suspense to fuel the most exciting, dangerous and pulse-pounding trailer.
Bored with feature-length narrative, Wain and Showalter extracted the essence of a feature film and blended those moments to create the ultimate film trailer – packing the SECOND SOUND BARRIER full of their signature absurdist moments. “Why make a full-length feature film when you can blend and capture the essence of a film in 3 ½ minutes?” remarks Michael Showalter.
The resulting trailer is the tale of the three fastest drivers in the world and their quest to save Lady Billionaire. Struck with a mysterious illness, the only way to save her is to break the “second sound barrier”.
(Roger Valour as The Wild Card)
(Thelonious Courage as The Powerhouse)
(Charles Michael Fortitude as The Artist)
(Lars Van Der Hoot)
The SECOND SOUND BARRIER was directed by David Wain and written by Michael Showalter. The project was produced by Supermarché/Moxie Pictures. The Supermarché team of Henry Joost and Ariel Schulman (Catfish, White Girl) served as creative directors
Check out bloopers and GIFs from the trailer here:
Only a brand like Robert Graham – bold, irreverent and audacious in attitude would take a completely unique approach to launching its new Blended Essence collection by partnering with David Wain and Michael Showalter. The three men’s fragrances were inspired by the essence of uncommon men and the rare craftsmanship of blended spirits.
Never conforming to the norm, Robert Stock (Founder Robert Graham) envisioned a bold creative approach – using humor infused with adrenaline, layered with speed and seduction as the ultimate storytelling vehicle for his first foray into the world of men’s fragrance. “We started with a feeling, where each blended essence had to have its own personality. The spirit of each fragrance inspired the characters and the story of the Second Sound Barrier”
ROBERT GRAHAM COURAGE
THE ART OF SPEED AND STYLE – FOR THE DRIVERS AND THE DRIVEN.
An essence crowned with a symbol for the drivers and the driven – the racer, skimming the curves of Monaco and cliffs of the Pacific coast. This blended essence is for men of speed, who have a passion for risk taking and a penchant for style.
The Pilote de Course cap was inspired by the original bust created in the 1920s by legendary sculptor Francois Pimienta. Only two copies of this rare hood ornament are known to exist. The leather stitched base is inspired by one of Robert’s steering wheels.
A smooth top note of classic Vodka Citron merges with fresh Bergamot and is finished with subtle Smoky Guaiac Wood .
ROBERT GRAHAM VALOUR
THE ART OF AUDACITY AND BOLDNESS – FOR THE LOYAL AND THE DYNAMIC.
The bulldog has always been a symbol of fierce individuality and willful intelligence – a fitting way to top off such a determined essence. Housed in a faceted decanter and finished with a foulard print, this bottle gives a nod to the well-dressed modern gentleman.
Staunch, steadfast and spirited this English bulldog wears a hand-painted purple bowtie. The petrified wood base was inspired from a piece of wood that Robert collected on his travels.
This blended essence walks the line between fresh and sybaritic, mixing top notes Clary Sage, Coffee Santos and Amber Wood.
ROBERT GRAHAM FORTITUDE
THE ART OF MAGNESTISM AND SENSUALITY – FOR THOSE WITH A BIT OF SWAGGER.
Like the legendary stamina of the horned ram whose head graces the artful decanter top, Robert Graham evokes a daring sense of self and true grit. Deep, rich and almost mystical, born of alchemy and the exotic.
The horned ram’s head, with green Swarovski crystal eyes is revered in cultures around the world as a symbol of strength and virility – a spirit summoned to bring fearlessness to warriors who could use a dose of his stamina. The steampunk gear base was inspired by Robert’s passion for race car driving and gears – the magic is in the mash up.
An overly sensual top note of Tobacco Absolute with secondary notes of Patchouli and Tonka Bean.
$295.00 USD Blended Essence (250ml) $125.00 USD Blended Essence (100ml)
About Robert Graham
Robert Graham, a wholly owned subsidiary of Differential Brand Group (NASDAQ:DFBG), is an American-based company born in 2001. Since its launch, Robert Graham has been providing sophisticated, eclectic style to the fashion market with an intention of inspiring a global movement. Robert Graham received the 2014 “Menswear Brand of the Year” award from the American Apparel & Footwear Association. Robert Graham now operates freestanding stores in 30 locations nationwide. The brand also sells at luxury department stores and boutiques, and it has showrooms located in New York City, Los Angeles, Dallas, Toronto, Montreal, and Vancouver (www.robertgraham.us). Robert Graham is the essence of ‘American Eclectic.’
About Butterfly Beauty LLC
Butterfly Beauty develops, markets and globally distributes a portfolio of Prestige Beauty Brands. The current brands included in the Butterfly Beauty portfolio are Elizabeth and James, Derek Lam and Robert Graham (www.butterflybeautyllc.com).
Jason Price founded the mighty Icon Vs. Icon more than a decade ago. Along the way, he’s assembled an amazing group of like-minded individuals to spread the word on some of the most unique people and projects on the pop culture landscape.