Miracle Cocktails Inc., the company behind the popular holiday cocktail pop-ups Miracle and Sippin’ Santa,, is officially getting into the Halloween spirit with the launch of The Haunting, its first-ever Halloween pop-up bar experience.
Debuting this October at participating cocktail bars around the world, The Haunting will transform venues into immersive Halloween hideaways packed with elaborate décor, original cocktails, collectible glassware and plenty of spooky surprises.
The concept draws inspiration from the Halloween traditions many of us grew up with, from homemade haunted houses and glowing jack-o’-lanterns to vintage decorations, creepy ghost stories and late-night horror movie marathons.
Since launching its Christmas cocktail concept in 2014, Miracle Cocktails Inc. has expanded to more than 300 participating bars worldwide, turning watering holes into over-the-top holiday destinations each winter. The Hauntingmarks the company’s first major seasonal expansion beyond Christmas, bringing the same mix of themed storytelling, cocktails, hospitality and collectibles to October.
“After more than a decade, Miracle has become an annual tradition for guests at bars around the world,” said Greg Boehm, Founder and CEO of Miracle and The Haunting. “The Haunting is the natural next chapter, bringing the same standard of hospitality, storytelling, and collectible traditions to a whole new season. Miracle is no longer just a Christmas brand. It’s a category. The Haunting will be a tradition, just like Miracle already is.”
Naturally, the drinks are a major part of the experience.
The inaugural cocktail menu, developed by Miracle Cocktails Inc. Vice President Joann Spiegel, promises a mix of bold flavors, unexpected ingredients and Halloween-inspired presentations. Among the appropriately named creations are the Widow’s Whisper, Scream-sicle, Poison Apple, Liquid Lobotomy and Clown Pear-anoia.
Spirit-free selections will also be available, along with a seasonal shot served in an exclusive collectible Haunting shot glass that guests can keep.
The collectibles don’t stop there. Continuing one of Miracle’s most popular traditions, The Haunting will feature its own line of exclusive glassware and mugs available only at participating locations throughout the run.
The concept’s flagship location at The Cabinet Mezcal Bar in New York City will open October 1, with participating bars welcoming guests throughout the month from October 1 through October 31.
With Miracle already turning Christmas cocktails into an annual destination for drinkers around the world, October is about to get its own dose of beautifully boozy madness.
For participating locations and additional details, visit www.thehauntingpopup.com.
About Miracle Cocktails Inc.
Miracle Cocktails Inc. is the hospitality company behind a portfolio of original seasonal cocktail pop-up bars, including Miracle, Sippin’ Santa, and The Haunting. Since pioneering the modern holiday cocktail pop-up with Miracle in 2014, the company has licensed its concepts to more than 300 bars worldwide, transforming them into festive destinations with original cocktail menus, collectible drinkware, and over-the-top décor. Sippin’ Santa is produced in partnership with renowned tiki cocktail pioneer Jeff “Beachbum” Berry. All collectable drinkware and signature barware for The Haunting, Miracle, and Sippin Santa are produced by sister company Cocktail Kingdom, a leading barware manufacturer and distributor.