Tag: Heineken

Pop Culture News

Heineken Forges Partnership With James Bond For ‘Skyfall’ Promotions

HEINEKEN today announced that it has extended its 15 year partnership with the James Bond franchise. The company introduced an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL. This is the 23rd film in the James Bond series, and the sixth consecutive James Bond film that the Heineken® brand […]

Music News

Dead Kennedys Furious With Heineken Over Un-Authorized Use Of Music To Promote Beer

As recently reported by NME, The Guardian, AOL Spinner, NY Press, and a host of other news agencies, Heineken was forced to remove an advert which features a cover of the Dead Kennedys’ ‘Too Drunk To Fuck’ because of complaints it would encourage binge drinking. Heineken had used the song in a commercial tie-in to promote its beer in banner advertisements broadcast […]