To many fans of fashion, home and lifestyles brands, Soft Surroundings is already a household name but to the few who are just discovering it’s magic, it soon will be a destination they cherish. Icon Vs. Icon was recently invited to a special grand opening preview of their just launched store, located inside the Westfield Mall, in historic Annapolis, Maryland. A leading multi-channel retailer, Soft Surroundings provides stylish and comfortable clothing, jewelry and accessories and home furnishings, along with the latest in beauty and skincare innovations. Simply put, Soft Surroundings is offers an extraordinarily personal and seamless shopping experience both in-store and online.
Fans of the brand were gathered outside of the new store well before the doors opened. They were warmly greeted by the staff with champagne flutes and lively colored macaroons as they entered the space. As we all soon learned, the second you walk through the doors of Soft Surroundings, you instantly feel at home. Soft Surroundings embraces comfort and pampering through its clothing, accessories, gifts and home decor. The store features gloriously lighted displays showcasing the company’s latest products, which are hand selected by their team, along with an inviting ambiance. The company’s goal is to make it easy for today’s women on the move pamper themselves and their friends with ease. As a man with many special ladies in my life, I was blown away be the design and layout of the store that made gift buying a breeze. There was something for everyone on my list this holiday season. Most importantly, I have to give a tip of the hat to the dedicated staff of Soft Surroundings. Even in one of their busiest hours during the launch, the staff couldn’t be rattled. Answering questions about the lines, product availability and much more, they rose to the ocasscsion and truly shined. Each of the dedicated shoppers who made it out to the early hours of the grand opening were also treated to an exclusive gift bag containing a plethora of delightful products from Soft Surroundings.
If you are looking to find the perfect gift for someone on your list this holiday season, make sure Soft Surroundings is shopping itinerary. If you can make it out to one of their locations, Soft Surroundings also offers and app to round out your shopping experience, which can be downloaded via iTunes.
Check out some photos from the grand opening of the new location in the Westfield Mall in Annapolis, Maryland below. They can’t hold a candle to the ambiance of a walk through the store, so be sure to visit them this holiday season!
About Soft Surroundings: Headquartered in St. Louis, MO, Soft Surroundings is an upscale lifestyle brand and retailer of women’s apparel, home, and beauty products. Releasing its first catalog in 1999, Soft Surroundings has been dedicated to making women look and feel their best ever since. Having experienced record growth in its online and catalog channels, Soft Surroundings opened its first retail location in St. Louis, MO in November of 2005, followed by additional stores in Hartford, CT; Kansas City, MO; Chicago, IL; Denver, CO; San Antonio, TX; Houston, TX; Dallas, TX; Boston, MA; Philadelphia, PA; Atlanta, GA; Richmond, VA; Fairfax, VA; Madison, WI; Paramus, NJ; Bridgewater, NJ; Memphis, TN; Portland, OR; Seattle, WA; Cleveland, OH; Tucson, AZ; Scottsdale, AZ; and Chandler, AZ. Soft Surroundings is continuing to expand its retail division nationally to meet the needs of its many devoted customers.
Jason Price founded the mighty Icon Vs. Icon more than a decade ago. Along the way, he’s assembled an amazing group of like-minded individuals to spread the word on some of the most unique people and projects on the pop culture landscape.