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Fueled By The Promise of a New Beginning: FF5 Releases “Fire On The Highway” Video

Fueled by the promise of a new beginning, Curb Records’ pop duo, FF5, release red hot music video for “Fire on the Highway” off their latest release EL COMPADRE. Shot in Nashville, TN the video starring FF5, which is comprised of brothers Jacob and Josh Olds, shares the story of two band members looking to say goodbye to the past in order to make room for a new future.

Directed and produced by Ryan Camp, the video features Jacob and Josh enjoying the freedom of cruising around with the possibility of something new on the horizon. Music City supplies a number of scenic shots and helps set the scene as a place filled with dreamers trying to make it. Along the journey, Josh makes stops collecting old band memorabilia and reflecting on a decade long career as Family Force 5. The night ends in an epic blaze of goodbyes and hello to a new era.

Built on powerful melody and brilliantly sculpted beats, new song “Fire on the Highway” redefines the possibilities of pop and shows the strange synergy at the heart of FF5. With its shimmering textures, the song draws from Jacob’s affection for ’80s pop and Josh’s raw rock-and-roll energy to dream up a hypnotic yet hook-driven sound. Like most of their new material, the synth-laced track was shaped by the band’s belief in following through on the beautiful mistakes that so often occur in the creative process.

FF5 (Family Force 5) is the brainchild of twin brothers Jacob and Joshua Olds: two Atlanta-bred musicians with wildly divergent sensibilities and a shared passion for shattering boundaries. Although the Nashville-based duo have endured much upheaval over the years—label drama, lineup changes—FF5 now return with new music that proves their chemistry to be more potent than ever. Their latest release EL COMPADRE premiered on and is available here.

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