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Hip-Hop icon and beatboxing pioneer Doug E. Fresh and the McCormick® brand today released an original song and accompanying music video to celebrate two milestones – the brand’s first bottle redesign in nearly 40 years and the 50th anniversary of hip-hop. A Hip-Hop Hall of Fame inductee and BET Hip-Hop Awards Icon honoree, Fresh delivers […]
Rock The Bells, the global platform dedicated to elevating Hip-Hop culture from its roots to the modern day, presents Rock-N-Out on the “Rock The Bells Cruise: A Hip-Hop Experience” starring Nick Cannon with Hitman Holla, Emmanuel Hudson, Justina Valentine and Radio Big Mack. The unforgettable and hilarious show will include music, stand-up comedy and improvised […]
Rock The Bells Festival lineup has used the ante once again! Hip hop legends Run DMC and The Roots have been added to the epic lineup! The Roots will back LL COOL J with DJ Z-Trip during their highly anticipated set. The legendary festival, curated by LL COOL J, the founder of Rock The Bells, […]
Paramount+ today announced that MIXTAPE, a new documentary exploring how the creation of mixtapes launched hip hop into mainstream culture, will premiere exclusively on the service Tuesday, August 1 in the U.S. and Canada and Wednesday, August 2 in the U.K., Australia, Latin America and Brazil, with further international markets to follow later in the […]
Hip Hop Til Infinity – an immersive trip across 50 years of Hip Hop – will open at Hall des Lumières, Manhattan’s largest permanent center for custom-designed immersive art experiences, on July 26th. Co-produced by global entertainment company Mass Appeal and hybrid creative studio SUPERBIEN, in partnership with Certified, Sony Music Entertainment’s platform dedicated to […]
LL COOL J’s Rock The Bells, the global platform dedicated to elevating Hip-Hop culture from its roots to the modern day, announces exciting additions to the Rock The Bells Festival. Co-presented by Procter & Gamble and Walmart, the current legendary lineup will expand to include LL COOL J feat. DJ Z-Trip, Brand Nubian, Jungle Brothers, Lost Boyz, […]
Hennessy, the world’s best-selling Cognac and the most namedropped spirit in Hip Hop, is celebrating the 50th anniversary of Hip Hop. Recognizing 50 years of Hip Hop, and as a symbolic toast to the next 50, Hennessy is releasing a Limited-Edition Hennessy V.S bottle, designed in partnership with Grammy-Award winning rap legend, Nas. Hennessy is celebrating […]
Live Nation Urban has revealed details for a brand new once-in-a-lifetime touring experience and a celebration of Hip-Hop culture – Rock The Bells & Live Nation Urban Presents The F.O.R.C.E. (Frequencies of Real Creative Energy) Live headlined by Rock and Roll Hall of Fame® Inductee, Kennedy Center® Honoree, two time GRAMMY® Award winner, and Hip-Hop icon LL COOL J. The historic tour […]
Rock The Bells, the global platform dedicated to elevating Hip-Hop culture from its roots to the modern day, announced today the return of the Rock The Bells Festival, taking place on Saturday, August 5, 2023 at Forest Hills Stadium in Queens, NY. The dynamic, day-long celebration will serve as THE pinnacle moment to celebrate 50 Years […]