Tag Archive | "action movies"

CM Punk Wraps Shooting On New Horror Film From Queensbury Pictures

CM Punk Wraps Shooting On New Horror Film From Queensbury Pictures

The recently launched production company, Queensbury Pictures, today announced the production wrap of GIRL ON THE THIRD FLOOR, the writing and directing debut of producer Travis Stevens and starring pop culture staple and former WWE superstar, Phil Brooks (aka CM Punk).

Shooting has wrapped in the Chicago suburb of Frankfort, Illinois – in a house that has long been considered by local residents to be haunted.

A name consistently in the news and synonymous with pop culture, mixed martial artist and comic book writer Phil Brooks is best known for his record setting career in the WWE under the name CM Punk. Brooks has a recurring role in Marc Maron’s IFC comedy series Maron and will appear in the remake of David Cronenberg’s RabidGIRL ON THE THIRD FLOOR marks his first leading role.

“I’m thrilled to have had the opportunity to take on the lead role in GIRL ON THE THIRD FLOOR,” said Phil Brooks. “I’m a longtime personal fan of genre films and this project was an absolute natural fit for me.”

Producer Greg Newman said, “Phil Brooks has proven his abilities as an actor outside of the ring and is a natural fit for the lead.  His range and performance will surely delight and surprise those who know him best from his athletic career.  We’re thrilled and honored to have him on the project.

Writer/Director of GIRL ON THE THIRD FLOORTravis Stevens, has produced such acclaimed, wide-ranging films as We Are Still Here and Starry Eyes,and Buster’s Mal Heart. Stevens will now be stepping behind the camera for the first time as a director.

Stevens said, “After many years nurturing the creative vision of other talented storytellers, I’m both grateful and humbled to receive the support of Queensbury Pictures, MPI Media and all the cast  and crew who have crossed the threshold of this very strange, incredibly beautiful and unflinchingly terrifying house.”

The cast includes Trieste Dunn of Applesauce, United 93, Banshee and many other films and TV series, Elissa Dowling, a genre veteran best known for We Are Still Here and newcomer Sarah Brooks in a breakout role. Award-winning Special FX Technician Dan Martin (High Rise, Free Fire, Lord of Chaos) is creating the film’s jaw-dropping special make-up and creature effects.  Producers on the film include Greg Newman, Giles Edwards, Nicola Goelzhaeuser and Travis Stevens.

Film Synopsis:
At the heart of the film is Don Koch (CM Punk), a man who is failing as a husband. For years he has skated by on charm and charisma, until it nearly landed him in jail. He now views fixing up an old house as a chance to make up for past mistakes. Meanwhile, his wife, Liz Koch, is concerned about the renovation timeline as they have a baby on the way. With all this pressure it’s no wonder Don responds to the flirtations of an attractive stranger. As Don tears the house apart, it begins to tear him apart as well, revealing the rot behind the drywall.

Queensbury Pictures was launched this past spring by film industry vets Greg NewmanTravis Stevens and Giles Edwards to produce films in-house as well as nurture the next wave of great filmmaking talent. The company will shepherd a wide range of projects from conception to production, distribution and exhibition. GIRL ON THE THIRD FLOOR marks its initial step in this direction.

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DEATH KISS: Director Rene Perez’s Highly Anticipated Revenge Flick To Receive October Release!

DEATH KISS: Director Rene Perez’s Highly Anticipated Revenge Flick To Receive October Release!

Uncork’d Entertainment announces a digital/VOD release date of October 2nd for new action-vigilante feature DEATH KISS.

Filmed in Northern California, the film stars Robert Kovacs (who has gained attention for his uncanny resemblance to a certain well-known action star), Daniel Baldwin (JOHN CARPENTER’S VAMPIRES), Richard Tyson (KINDERGARTEN COP, TWO MOON JUNCTION), Eva Hamilton (horror fest fave RUIN ME), Stormi Maya, Leia Perez, Reese Austyn, and Sam Story.

DEATH KISS concerns a vigilante with a mysterious past who goes to a crime-infested city and takes the law into his own hands, at the same time protecting a young mother and her child.

Writer-director is Rene Perez (PLAYING WITH DOLLS: HAVOC).  Producer is Jeff Miller (THE TOYBOX, OUIJA HOUSE), through his company Millman Productions.  Gary Jones helped executive produce through his company Mosquito Entertainment.  Zach Carter served as Supervising Producer.

“Rene’s movie is very cool and stylish.  It feels like a throwback to the Cannon films of the ’80s,” says Miller.  “After an enthusiastic response at Texas Frightmare Weekend in May, we’re excited to show the film to the general public.”

The DVD, with special features such as director’s commentary and the trailer, will be released December 4th.

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THE PREDATOR: Final Red Band Trailer For Shane Black’s New Film Unleashed!

THE PREDATOR: Final Red Band Trailer For Shane Black’s New Film Unleashed!

20th Century Fox has released a new red band trailer for THE PREDATOR! Directed by Shane Black, the film stars Boyd Holbrook, Trevante Rhodes, Jacob Tremblay, Keegan-Michael Key, Olivia Munn, Sterling K. Brown, Alfie Allen, Thomas Jane, Augusto Aguilera, Jake Busey and Yvonne Strahovski. Purchase advance tickets for the film at www.ThePredatorTix.com.

For fans headed to TIFF, THE PREDATOR will kick-off the Midnight Madness screenings on September 6th. For more information, please visit: www.tiff.net/midnightmadness.

Watch the new red band trailer below! THE PREDATOR opens in theaters on September 14, 2018!

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Steve McQueen’s Classic Cop Thriller ‘Bullitt’ Returns To Theaters For 50th Anniversary!

Steve McQueen’s Classic Cop Thriller ‘Bullitt’ Returns To Theaters For 50th Anniversary!

It’s fast, it’s furious and 50 years ago “Bullitt” set the standard for cinematic car chases. The 10-minute, adrenaline-pumping pursuit through the streets of San Francisco became the blueprint for almost every car chase that came afterward, fueling high-octane action films for decades. This fall, to celebrate the 50th anniversary of “Bullitt,” Fathom Events and Warner Bros. are revving up the classic cop thriller and bringing it back to movie theaters nationwide for two days only, on October 7 and 9.

“Bullitt” will play in approximately 550 movie theaters across the U.S. on Sunday, October 7, and Tuesday, October 9, at 2:00 p.m. and 7:00 p.m. (local time). Tickets to the “Bullitt” 50th-anniversary screenings can be purchased online beginning Friday, August 31 at www.FathomEvents.com or at participating theater box offices.

The “King of Cool” Steve McQueen stars as the film’s namesake Frank Bullitt, a sharp-dressing, gutsy police lieutenant. Bullitt is determined to unravel the mystery behind the killing of a Senate subcommittee star witness in his protection. When ambitious politician Walter Chalmers (Robert Vaughn) and the mob catch wind of his mission, Bullitt sets off on a dangerous game of cat and mouse throughout San Francisco. “Bullitt” also stars Jacqueline Bisset, Don Gordon, Robert Duvall, Victor Tayback and Norman Fell, along with the 1968 Ford Mustang 390 GT 2+2 Fastback Frank Bullitt drives in the iconic car chase scene, and a 1968 Dodge Charger 440 Magnum driven by Bullitt’s adversaries.

“Bullitt” received recognition for its original jazz-inspired score by Lalo Schifrin and was Oscar®-nominated for Best Sound. Film editor Frank P. Keller took home the Academy Award® for Best Film Editing, recognition for the revolutionary car chase sequence which has remained the industry gold standard for five generations.

“‘Bullitt’ is a true fan-favorite classic making it an obvious addition to the Fathom lineup this year,” said Tom Lucas, Fathom Events VP of Studio Relations. “We are thrilled to be celebrating the movie’s 50th anniversary with Warner Bros. by presenting it the way the film should be seen — on the big screen — this October.”

About Fathom Events
Fathom Events is the leading event cinema distributor with theater locations in all top 100 DMAs® (Designated Market Areas) and ranks as one of the largest overall theater content distributors. Owned by AMC Entertainment Inc. (NYSE : AMC ), Cinemark Holdings, Inc. (NYSE : CNK ) and Regal Entertainment Group (NYSE : RGC ), Fathom Events offers a variety of unique entertainment events in movie theaters such as live performances of the Metropolitan Opera, top Broadway stage productions, major sporting events, epic concerts, the yearlong TCM Big Screen Classics series, inspirational events and popular anime franchises. Fathom Events takes audiences behind the scenes for unique extras including audience Q&As, backstage footage and interviews with cast and crew, creating the ultimate VIP experience. Fathom Events’ live Digital Broadcast Network (“DBN”) is the largest cinema broadcast network in North America, bringing live and pre-recorded events to 941 locations and 1,496 screens in 181 DMAs. The company also provides corporations a compelling national footprint for hosting employee meetings, customer rewards events and new product launches. For more information, visit www.FathomEvents.com.

About Warner Bros. Home Entertainment, Inc.
Warner Bros. Home Entertainment (WBHE) brings together Warner Bros. Entertainment’s home video, digital distribution and interactive entertainment businesses in order to maximize current and next-generation distribution scenarios. An industry leader since its inception, WBHE oversees the global distribution of content through packaged goods (Blu-ray Disc™ and DVD) and digital media in the form of electronic sell-through and video-on-demand via cable, satellite, online and mobile channels, and is a significant developer and publisher for console and online video game titles worldwide. WBHE distributes its product through third party retail partners and licensees.

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‘The Matrix Trilogy’ Arrives On 4K Ultra HD On October 30th!

‘The Matrix Trilogy’ Arrives On 4K Ultra HD On October 30th!

Warner Bros. Home Entertainment announced today that The Matrix Trilogy, featuring 1999’s acclaimed sci-fi action classic The Matrix along with the sequels The Matrix Reloaded and The Matrix Revolutions (both 2003) will be released on 4K Ultra HD Blu-ray Combo Pack and Digital HD on October 30th, 2018. Written and directed by the Wachowskis (The Matrix Trilogy, Cloud Atlas, Jupiter Ascending, Sense8) and starring Keanu Reeves as Neo, Laurence Fishburne as Morpheus, and Carrie-Anne Moss as Trinity, The Matrix Trilogy is widely considered to be one of the most influential film franchises in recent history. The Matrix was released on 4K UHD in May 2018.

Written and directed by the Wachowskis and produced by Joel Silver, The Matrix won four Academy AwardsÒ* and revolutionized the sci-fi action film genre.  The 2003 sequels, The Matrix Reloaded and The Matrix Revolutions, were also written and directed by the Wachowskis and produced by Silver.  The films were distributed by Warner Bros. Pictures and produced by Village Roadshow Pictures and Silver Pictures.

The Matrix Trilogy 4K UHD release, along with the 4K UHD releases of The Matrix Reloaded and The Matrix Revolutions, are from a new scan of the original camera negative and is the first remaster of the films in nearly 15 years.  The 4K UHD remasters were supervised by director of photography Bill Pope (The Matrix Trilogy, Spider-Man 2, Spider-Man 3, Baby Driver).

4K Ultra HD** showcases 4K resolution with High Dynamic Range (HDR) and a wider color spectrum, offering consumers brighter, deeper, and more lifelike colors for a home entertainment viewing experience like never before.

The 4K Ultra HD Blu-ray discs of The Matrix Trilogy, The Matrix Reloaded and The Matrix Revolutions will feature Dolby VisionTM HDR that dramatically expands the color palette and contrast range and uses dynamic metadata to automatically optimize the picture for every screen, frame by frame. The 4K Ultra HD Blu-ray disc of The Matrix Trilogy, The Matrix Reloaded and The Matrix Revolutions will also feature a Dolby Atmos® soundtrack remixed specifically for the home theater environment to place and move audio anywhere in the room, including overhead. To experience Dolby Atmos at home, a Dolby Atmos enabled AV receiver and additional speakers are required, or a Dolby Atmos enabled sound bar. Dolby Atmos soundtracks are also fully backward compatible with traditional audio configurations and legacy home entertainment equipment.

All discs also include 5.1 audio.

The Matrix Trilogy will be available on 4K Ultra HD Combo Pack for $70.99 SRP and features Ultra HD Blu-ray discs with the feature films in 4K with HDR and remastered Blu-ray discs of The Matrix, The Matrix Reloaded and The Matrix Revolutions. The Matrix Reloaded and The Matrix Revolutions will be available on 4K Ultra HD Combo Pack for $29.99 SRP each and feature an Ultra HD Blu-ray disc with the feature films in 4K with HDR and remastered Blu-ray disc of the films.

Fans can also own The Matrix Trilogy, The Matrix Reloaded and The Matrix Revolutions in 4K Ultra HD via purchase from select digital retailers beginning on October 30.

 

SYNOPSIS

THE MATRIX TRILOGY

The Complete Matrix Trilogy presents the complete adventures of machine battling truth-seekers Neo (Keanu Reeves), Trinity (Carrie-Anne Moss) and Morpheus (Laurence Fishburne) in all three of the Wachowskis ground-breaking monumental sci-fi feature films.

THE MATRIX

Perception: Our day-in, day-out world is real.

Reality: That world is a hoax, an elaborate deception spun by all-powerful machines of artificial intelligence that control us.

Keanu Reeves and Laurence Fishburne lead the fight to free humankind in the see-and-see-again cyberthriller written and directed by the Wachowskis, and winner of four Academy Awards.

THE MATRIX RELOADED

NEO. MORPHEUS. TRINITY.

They’re back for the powerful second chapter of The Matrix trilogy, and exciting new allies join them in the struggle against foes who are cloned, upgraded and closing in on humanity’s last enclave. Back, too, are The Wachowskis and producer Joel Silver, expanding their vision with a spectacle that rocks the senses.

WHAT IS THE MATRIX?

Who created The Matrix? The answers lead to more worlds of bold possibility and to a destiny that passes from revelations to Revolutions.

THE MATRIX REVOLUTIONS

THE REVOLUTION IS NOW: The Matrix Revolutions.

NEO. MORPHEUS. TRINITY.

They and other heroes stand on the brink of victory or annihilation in the epic war against the machines in the stunning final chapter of The Matrix trilogy. For Neo, that means going where no human has dared – into the heart of Machine City and into a cataclysmic showdown with the exponentially more powerful renegade program Smith. For The Wachowskis and producer Joel Silver, that means soaring beyond the amazing visual inventiveness of the first two films.

Ultra HD Blu-ray and Blu-ray Elements

The Matrix Trilogy Ultra HD Blu-ray contains the following previously released special features:

The Matrix

  • Written Introduction by The Wachowskis
  • “Philosopher” Commentary by Dr. Cornel West and Ken Wilbur
  • “Critics” Commentary by Todd McCarthy, John Powers and David Thomson
  • “Cast & Crew” Commentary by Carrie-Anne Moss, Zach Staenberg and John Gaeta
  • “Composer” Commentary by Don Davis with Music Only Track
  • The Matrix Revisited
  • Follow the White Rabbit
  • Take the Red Pill
  • Marilyn Manson “Rock is Dead” Music Video
  • Teaser Trailer
  • Theatrical Trailer
  • TV Spots

 The Matrix Reloaded

  • In-Movie Experience – Cast and creative team guide you through a unique infiltration of the filmmaking
  • Written Introduction by The Wachowskis
  • “Philosopher” Commentary by Dr. Cornel West and Ken Wilbur
  • “Critics” Commentary by Todd McCarthy, John Powers and David Thomson
  • Behind The Matrix
  • Car Chase
  • Teahouse Fight
  • Unplugged
  • I’ll Handle Them
  • The Exiles
  • Enter The Matrix: The Game
  • Enter The Matrix
  • P.O.D Sleeping Awake Music Video
  • Theatrical Trailer
  • TV Spots

 The Matrix Revolutions

  • In-Movie Experience – Cast and creators navigate you through the Trilogy’s thunderous conclusion – all as you watch the movie
  • Written Introduction by The Wachowskis
  • “Philosopher” Commentary by Dr. Cornel West and Ken Wilbur
  • “Critics” Commentary by Todd McCarthy, John Powers and David Thomson
  • Behind The Matrix
  • Crew
  • Hel
  • New Blue World
  • Siege
  • Aftermath
  • Theatrical Trailer
  • TV Spots

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THE PREDATOR: New Red Band Trailer And Official Poster Revealed!

THE PREDATOR: New Red Band Trailer And Official Poster Revealed!

The hunt has evolved! 20th Century Fox has released a new red band trailer and the official poster for THE PREDATOR. Directed by Shane Black, the film stars Boyd Holbrook, Trevante Rhodes, Jacob Tremblay, Keegan-Michael Key, Olivia Munn, Sterling K. Brown, Alfie Allen, Thomas Jane, Augusto Aguilera, Jake Busey and Yvonne Strahovski.

Watch the red band trailer below and weigh in with your thoughts!

And for fans headed to San Diego Comic-Con next month, the cast and filmmakers will be presenting exclusive, new film footage in Hall H on Thursday, July 19th. Stay tuned for more info.

THE PREDATOR arrives in theaters on September 14, 2018!

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BUMBLEBEE: First Teaser Trailer and Poster Released For First ‘Transformers’ Spin-Off

BUMBLEBEE: First Teaser Trailer and Poster Released For First ‘Transformers’ Spin-Off

Paramount Pictures has released the official teaser trailer and poster art for BUMBLEBEE, the first spinoff film from the long-running ‘Transformers’ franchise. Director Travis Knight (Kubo And The Two Strings) helms in his live-action feature debut stars Hailee Steinfeld and John Cena.

The film is slated for a December 21st, 2018 release.

Official Synopsis: On the run in the year 1987, Bumblebee finds refuge in a junkyard in a small Californian beach town. Charlie (Hailee Steinfeld), on the cusp of turning 18 and trying to find her place in the world, discovers Bumblebee, battle-scarred and broken. When Charlie revives him, she quickly learns this is no ordinary, yellow VW bug.

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First Teaser Trailer For Shane Black’s ‘The Predator’ Unleashed!

First Teaser Trailer For Shane Black’s ‘The Predator’ Unleashed!

20th Century Fox has released the first teaser trailer for THE PREDATOR, directed by Shane Black and starring Boyd Holbrook, Trevante Rhodes, Jacob Tremblay, Keegan-Michael Key, Olivia Munn, Sterling K. Brown, Alfie Allen, Thomas Jane, Augusto Aguilera, Jake Busey and Yvonne Strahovski.

THE PREDATOR hits theaters everywhere on September 14, 2018

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‘Ninja III: The Domination’ Collector’s Edition To Hit Blu-ray On June 12th!

‘Ninja III: The Domination’ Collector’s Edition To Hit Blu-ray On June 12th!

The wild 80s cult classic Ninja III: The Domination [Collector’s Edition] is coming to Blu-ray from Scream Factory on June 12, 2018, loaded with exciting new special features. Customers ordering directly from ShoutFactory.com will receive an exclusive poster, while supplies last.

Aerobic instructor Christie Ryder (Lucinda Dickey, Breakin’, Breakin’ 2: Electric Boogaloo) becomes possessed by the spirit of an evil ninja when she comes to his aid after he was shot down. Dominated by the killer’s vicious and relentless rage, she sets out to brutally attack his enemies. Her boyfriend, confused by Christie’s changing personality and afraid that he might be her next victim, enlists the help of Yamada (Shô Kosugi, Enter the Ninja, Revenge of the Ninja). In a life-threatening exorcism and ultimate fight to the death, Yamada proves that he is Christie’s only chance for survival.

Special Features:
· NEW 4K Scan From The Original Film Elements
· NEW Interview With Actress Lucinda Dickey
· NEW Interview With Actor Jordan Bennett
· NEW Interview With Producer And Stuntman Alan Amiel
· NEW Audio Interviews With Production Designer Elliot Ellentuck And Co-Composer Misha Segal Featuring Isolated Tracks From The Original Score
· Theatrical Trailer (In HD) With Optional Trailers From Hell Commentary With Screenwriter Josh Olson
· Audio Commentary By Director Sam Firstenberg And Stunt Coordinator Steve Lambert

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DEADPOOL 2 Takes Over 7-Eleven Stores Nationwide Starting May 7th!

DEADPOOL 2 Takes Over 7-Eleven Stores Nationwide Starting May 7th!

To celebrate the new movie, DEADPOOL 2, in theaters May 18, everyone’s favorite Merc with a mouth, has made his mark (literally) at 7-Eleven® stores nationwide.   7-Eleven has launched exclusive Deadpool themed products, sweepstakes promotions, and its first ever augmented reality (AR) in-store experience that literally brings Deadpool into the store, exciting fans with new surprise activities each week. All AR activities can be accessed through the 7-Eleven mobile app.

In 2016, the original Deadpool movie from 20th Century Fox broke multiple box office records, including the biggest opening weekend ever for an R-rated movie. Ryan Reynolds is back as the smack-talking Marvel anti-hero in the much-anticipated second coming.

Coast to coast, inside and out, participating locations are blanketed with messages, doodles, and thoughtful musings from everyone’s favorite hero.

“We are bringing an unprecedented level of excitement to 7-Eleven this summer. Our customers love Deadpool, and our collaboration includes exclusive products and an amazing in-store augmented reality experience that is among the first of its kind at any retailer,” said Sean Thompson, 7-Eleven senior vice president and chief customer officer.

“Deadpool fans can come to our stores and find fun collectibles and different augmented reality experiences unlocked each week through our app,” he added. “We hope people will play along with us – virtually and in real life – and share their experiences with friends and family on social media.”

Exclusive Deadpool-branded items from collectible Slurpee® cups and straws to chimichangas, Monster Mutant bottled energy drinks, Mike’s Harder Watermelon Lemonade and Trolli Sour Brite Tiny Hands candy can be found at participating stores.

“To make this even more exciting, 7-Eleven is launching an Augmented Reality (AR) gaming experience, first of its kind in retail, with Deadpool,” said Gurmeet Singh, Chief Digital and Chief Information Officer. “Fans can interact with Deadpool and have fun experiences in the 7-Eleven app, unlocking different experiences each week exclusively in the stores nationwide and in Canada. The fans will also be able to share their interactions with Deadpool inside a 7-Eleven store with family and friends. We think Deadpool fans will love seeing him come to life in our stores.”

By scanning the 7-Eleven app at checkout, customers can earn 7Rewards® loyalty program points and enter a contest for a chance to win prizes such as movie tickets, a trip to Las Vegas and more. But the biggest news is the in-store AR that invites Deadpool fans to engage in fun virtual activities (new ones each week) to earn 7Rewards bonus points.

While Deadpool evokes “maximum effort” to fight the bad guys in the movie, jumping into the Deadpool AR experience at 7-Eleven stores is easy. All it takes is the 7-Eleven app.

Here’s how it works:

  • Tap: Tap the camera icon on the home screen of the 7-Eleven app, and Deadpool appears to guide fans through the experience.
  • Selfie: Take a selfie and watch the mad scribbler take over with his red marker.
  • Seek: Here a zapcode, there a zapcode. Scannable codes throughout the store unlock new activities and 7Rewards bonus points. The fun changes every week so fans are invited to visit often. One never knows where Deadpool will pop up. Literally. Once unlocked, an experience can be accessed later, even after leaving the store.

That’s the augmented reality part of the Deadpool 2 experience. The real-life part can be found in the exclusive items at participating stores.

“Deadpool definitely left an impression at their stores,” said Zachary Eller, executive vice president of Marketing Partnerships at 20th Century Fox. “Great to see that 7-Eleven has truly embraced the ‘creative genius’ that is Deadpool with this program.”

Here is the Deadpool 2 product mashup:

  • Monster makes a comeback at the Slurpee machine with Mutant Red Dawn flavor. This is the first time in a decade that a Monster energy drink flavor will make a splash on the Slurpee machine. Monster Mutant Red Dawn Slurpee drinks – say that five times fast.
  • Cups! Five collectible cups, each with Deadpool striking a different pose along with a colorful comment. A different cup will be released each week and can be used for both Slurpee and Big Gulp® drinks.
  • Suck on this. Nothing completes a Monster Mutant Red Dawn Slurpee in a Deadpool cup than straws with tiny Deadpools climbing up the side.
  • Chimichangas! Deadpool says he loves saying chimichanga in multiple languages. 7-Eleven has delicious chimichangas that people will love in every language – and two sizes for all size appetites. Look for mini chimis in the hot foods case and Deadpool on the package of larger 7-Select Chimichangas in the cold case. Available in two varieties, chicken or steak and black bean, the 7-Select Chimichanga has a special limited time offer – two for $2.50. Regular price is $1.99.
  • Deadpool drinks. Look! He’s in the vault on bottles and cans! Monster Mutant energy drink and Mike’s Harder Watermelon Lemonade also get in on the Deadpool 2 action with limited-time packaging.
  • Tiny hands! Deadpool’s tiny hands scene in the first movie has become a gif sensation. Deadpool fans can make their own gif using Trolli Sour Brite Tiny Hands candy. Or just eat them. They’re delicious. Available exclusively at participating 7-Eleven stores. Suggested retail price is $1.99.

For its marketing campaign, 7-Eleven is meeting Deadpool fans where they are – in movie theaters and online. Cinema advertising is a first for 7-Eleven, and the company will activate on movie screens in 13 markets across the U.S.

“With Deadpool, you learn to expect the unexpected,” Thompson said. “7-Eleven has a few more surprises planned as well, both inside and outside the store, and when you least expect it. Stay tuned. The fun is just beginning.”

7-Eleven encourages fans to share their Deadpool experiences with photos on Twitter, Facebook and Instagram using the hashtag #DPx7E. Not a 7Rewards member? Customers can sign up for 7Rewards via the mobile website, 7Rewards.com, by messaging “7Rewards” to the Facebook Chatbot on Messenger, or by using a physical loyalty card. Customers can also pay via Apple Pay or Google Pay making their experience even more convenient.

‘Deadpool 2’ opens nationwide May 18.

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